Leica's Newest High-End Surprise: an Instant Camera | Men's Journal
By Jason Tesauro
While Polaroid is no more, you may have noticed — in record stores, hipster shops, or Urban Outfitters — that the instant camera is enjoying a second life. On September 15, Leica, the iconic camera-maker, energized the genre further with the release of its Leica Sofort, the company's first foray into instant. The model feels light in the hand, looks sleek in white, mint, or orange, and at $350, it has enough bells and whistles to add the versatility we're used to after a generation of smart phones: self-timer, double-exposure, macro. And, of course, selfie mode.